You’ve put a lot of thought and work into creating your book. You probably made a plan before you started. Now it’s finished and you still better have a plan if you want to see it sell.
Joseph C. Kunz, Jr. is an author, self-publisher, educator, infopreneur, small-business manager and marketer. Find out more at http://KunzOnPublishing.com
If you have any hopes of making money with your self-published book, you will need to become familiar with online marketing. But, if you self-published your book just for the sake of seeing your name in print, that is fine too. But if you want to share your book with the world, and make some money doing that, you will need to treat your book like a business. And that means learning about marketing, especially online marketing. Here are the five basic elements of a successful online marketing plan.
Credibility refers to the impression we make on our readers. Credibility is by far the most important part of marketing. Without this trait, our marketing efforts will not work. With this trait, your readers, your followers, your buyers, your customers, will listen to your message. They will spend those extra minutes on your website. They will take a chance and buy from you.
Usability refers to how well people can use and understand your online marketing. All of your online marketing efforts need to as user-friendly as possible. This means that your website needs to be easy to understand and use. It’s navigation buttons needs to be easy to see and follow. Your contact information needs to be easy to find.
Visibility refers to your ability to get noticed. The whole point of marketing is to get you and your book noticed. We do this by utilizing social media such as Twitter, Facebook, LinkedIn, YouTube, etc. We can get interviewed on the radio, or in a magazine, or write a guest blog post, or get our book reviewed. The number of ways to get noticed are limitless. Of course, your own website will have links to all of the places that you get mentioned, as well as to all of your social media pages.
Sellability refers to how well you can show and tell about yourself and your book. People need to understand why your book is worth buying from you. We can help this process with press releases, videos, and testimonials. Having credibility, usability, and visibility all together make you and your book much more sellable.
Scalability refers to the momentum that your marketing efforts will achieve over time. This momentum will happen when you continue to improve your credibility, usability, visibility, and sellability. Constantly working on and improving these five elements will make them more powerful and make your marketing efforts more effective.
Each of these elements has a major role to play in ensuring that your online marketing strategy can help you achieve the higher book sales that you seek. They will not necessarily create a larger market for your book, but they will put you in the strongest position possible to make it happen in accordance with your long-term strategy for your book’s success.
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Whether you call it a collective a co-op or a group of authors in search a solution, this idea could help you reach your goal of more sales. Here one author shares her experiences and tips sharing the burden and doubts involved in book marketing. Thanks Monica!
Originally posted on Monica Shaughnessy:
At the beginning of the year, I emailed a group of writing friends who’d all – at one time or another – turned to either micro press or indie publishing and asked them if they wanted to join me in a collective. I told them that I didn’t need another critique group (I’m already in two), but that what I really needed was marketing support and camaraderie. Soon after, Space City Scribes was born.
Since then, our little group has gained momentum, adding to my career in so many ways. Beyond the great marketing advice I receive every month from these ladies, I also get the support I need to continue my climb up Mount Independent. Tough reviews? Unsuccessful promo? Apathetic book bloggers? I have a group of sympathetic listeners at my disposal who’ll lend me an ear or give me advice. They’re also here to cheer…
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Don’t limit yourself or shut out readers!
Originally posted on Savvy Writers & e-Books online:
Many books fit well in the gift or souvenir market. The price for your book should be under $15, the cover bright and the book a good impulse item. If you offer your book in person, bring a display for dominantly presentation at the cash counter.
Some golf club shops, gourmet shops, sporting goods stores, home improvement stores, museum stores or children’s shops sell books as sidelines, items that complement their other merchandise. Offer the outlet ten copies on consignment, plus a free display to get the ball rolling.
A book is the ideal goodwill builder because people value books. Most corporations have marketing budgets for…
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When quick, clear, communication is needed use visual content. Why? Because the human brain decodes what it sees concurrently but takes more time to process text.
International best selling author and illustrator Jo Linsdell shares quick tips to help writers and authors in their marketing efforts.